6813 trees raised this Arbor Month!



by Carla Wessels

Thank you so much to everyone who contributed to trees this Arbor Month.  The enthusiasm and support we experienced in September is a true credit to all our TREEmendous supporters.

We believe planting trees can help save the world.

Our Arbor Month campaign was spurred on and inspired by international research that “highlights global tree restoration as our most effective climate change solution to date” [The global tree restoration potential].

It is clear that tree planting has the potential to be one of the most efficient solutions to climate change.

However, context is key.

Tree planting is not the most appropriate intervention for all biomes – and careful research and consideration should be given before attempting a forest restoration project.

At Greenpop we plant trees in existing, degraded forest ecosystems – across Sub-Saharan Africa.

We believe in planting trees where it is contextually relevant.

The trees raised in September will be planted in 2020 as part of our on-going forest restoration programme, Forests for Life.

Forests for Life aims to plant 500,000 trees to restore degraded forest areas, increase biodiversity, and expand ecosystem services across Sub-Saharan Africa by 2025.

As a South African organisation, Greenpop is acutely aware of the complex challenges associated with indigenous forest management in Sub-Saharan Africa. As such, we design our projects with a pro-community stance which recognises the local threats to reforestation success and incorporates solutions that benefit both forests and local communities.

To implement this work, Greenpop works with passionate and effective, local, small-scale conservation and sustainable development organisations across Sub-Saharan Africa.

Learn more about our programme here.

Our Campaign Ambassadors:

Thank you to our Arbor Month Campaign Ambassadors, who helped us spread our message far and wide. Our campaign was supported by environmentalists and climate-change experts from across the world, including:


John Dennis Liu – Ecosystem Ambassador, Commonland Foundation & Founder of Ecosystem Restoration Camps. 

Nirmala Nair – Climate Change Expert, School of Practical Sustainability. 

Jan Mcalpine – Former Director, United Nations Forum on Forests (UNFF) Secretariat.

Zolani Mahola – South African Singer & Musician

Benjamin Mibengi – Environmental activist

Felix Finkbeiner – Founder, Plant for the Planet

Kia Johnson – TV & Radio Presenter

Nik Rabinowitz – Comedian and Small Wave Surfer

Lauren Teasdale – Managing Director, Greenpop

Misha  Teasdale – TREE-E-O, Greenpop

Women in Sustainability: Meet our Head of Programmes, Zoë Gauld-Angelucci

Women in Sustainability: Meet our Head of Programmes, Zoë Gauld-Angelucci

For this year’s Women’s Day in South Africa, we want to introduce a woman in sustainability who inspires us daily. After earning a Master’s degree in Development Studies, she joined Greenpop in 2014. When she is not heading up programmes across Sub-Saharan Africa, you can find her spending time with her family, tending to her garden, practising Italian, and searching for the best pizza in the Mother City. Get to know Zoë Gauld-Angelucci!

15 Things You Can Do To Make A Difference On World Environment Day

15 Things You Can Do To Make A Difference On World Environment Day

World Environment Day is organized by the United Nations Environment Programme (UNEP) and has been held annually since 1974. The goal of the day of action is to promote environmental awareness and draw attention to crucial concerns around our planet’s survival, that require active engagement and commitment. Today, the day represents one of the largest global platforms for environmental action, with millions of participants from around the world. Each World Environment Day focuses on a specific issue that reflects urgent problems and challenges of our time, such as climate change, biodiversity loss or pollution.

Greenpop Foundation NPC is a registered non-profit organisation. Registration Number (NPO): 151-411 NPO.

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