It's a Treevolution
Greenpop is a social enterprise planting trees, growing food and educating for action across Southern Africa.
It all started with a simple goal: to plant 1000 trees in 1 month.
In 2010, Misha Teasdale was returning back home to Cape Town after travelling 16 countries as part of a film production crew. Although the adventure had allowed for incredible personal growth, Misha was keenly aware of the negative impact of his nomadic lifestyle on the environment.
After discussing his concerns with 9 friends over supper one night, the group resolved to come together and get their hands dirty for our planet. The goal? To plant 1000 trees during the month of September in the under-greened townships of Cape Town.
They fundraised, researched appropriate planting locations, gathered like-minded individuals and the campaign came together beautifully. After the final tree had been placed in the ground the group went back to their day jobs. But their phones didn’t stop ringing. Underfunded schools who had heard about the project were requesting trees, companies were offering their support and individuals were asking to volunteer. Misha, his partner Lauren O’Donnell and their friend Jeremy Hewitt realised that there was an ongoing need for an organisation which connects people to the planet, each other and themselves and decided to focus all of their energy on making it a reality.
And, Greenpop was born.
Today, we plant trees through urban greening and reforestation projects, spread environmental awareness, and activate people through green festivals and workshops across Southern Africa.
Check out stories and updates from our team partners and supporters.
We’re on a mission to reconnect people with the planet and have fun doing it. Join the team.