Getting active not anxious about the future of our planet.

Since 2010, Greenpop has restored landscapes, greened cities and empowered communities across Sub-Saharan Africa. We run our own projects and deliver environmental solutions for our partners and clients, from community gardens to UN conferences.

See our work

Two soil-covered hands pressing earth around a young sapling during a tree planting.

Up to 40% of the world’s land is degraded.

This affects around half of humanity, threatens roughly half of global GDP and has serious consequences for biodiversity, climate and livelihoods. Healthy land keeps our air clean, our water fresh and our soil fertile. It provides food, medicine and products. And it shelters wildlife and stores carbon. Based on current trends, Sub-Saharan Africa is projected to be the region worst affected by declining land productivity by 2050.

The good news is that restoration has excellent returns. It is estimated that every dollar invested brings US$7 to $30 in benefits. Under the Kunming-Montreal Global Biodiversity Framework, governments have committed to bringing at least 30% of degraded ecosystems under effective restoration by 2030. However, meeting that goal requires more than pledges. It demands organisations that can map landscapes, work with stakeholders, design appropriate interventions and see them through.

Greenpop is one of those organisations. For over 15 years, we have worked alongside communities, companies and global environmental organisations to protect biodiversity and build climate resilience by restoring landscapes and greening cities across Sub-Saharan Africa. Alongside this on-the-ground work, we educate and activate people around the world, building the capacity and awareness for lasting change.

Sources: UNCCD, Global Land Outlook 2; Kunming-Montreal Global Biodiversity Framework.

How we work

Restoring a landscape or greening a city is never a single job. Our team works across six connected areas, so the people who map a place also help design it, deliver it and share what we learn. Most projects draw on several areas, and some start and end with one.

Close-up of a young indigenous tree sapling growing in a black nursery bag

Mapping and assessment

Reading the landscape before we act, through bioregional mapping, site and vegetation assessment, and species selection.

A Greenpop educator and two children in school uniforms examining plants in an urban community garden

Stakeholder engagement

Determining who is involved, who benefits and who leads, through community consultation, partnership models and local governance.

An environmental educator demonstrating how to plant a small seedling during a community workshop

Restoration and greening

Putting the plan into practice, from planting and building green spaces to agroforestry, food gardens and ongoing care.

Jeremy Loops playing guitar on stage under warm spot lighting at a Greenpop outdoor music and festival event

Landscape and ecological design

Turning what we learn into a plan, from restoration design to nature-based solutions and landscape architecture.

Education and capacity building

Learning for communities, schools, teams and professionals, within a project or as a programme in its own right.

Communications, events and awareness

Telling the story and mobilising people, through campaigns, video, publications, festivals and policy pavilions.

Monitoring, evaluation and learning

MERL runs through all six, so we can show what works and keep improving it.

Where we work

Our teams have worked on the ground in South Africa, Malawi, Zambia, Tanzania and Kenya. We also design, map and communicate for projects beyond these places, including Mozambique, Madagascar, Comoros, Sierra Leone, Bolivia, Cameroon, China and Thailand, to name a few.

In addition to our work on the ground which you can see on the map, we also run online programmes, including the Greenpop Academy and Museum of Plastic, which have a global reach.

175

hectares brought under restoration.

500

urban community spaces greened.

40

sustainable events hosted.

100

thousand people
educated.

Ready to be part of the solution?

Join us and make a tangible difference. Your actions, no matter how small, are a vital part of a global effort to heal our planet for future generations.

Get Involved

Consulting for impact

We partner with companies and organisations, offering tailored consulting services to create strategies, execute environmental visions, and drive impactful change across various green initiatives.

Restoration and carbon projects

High-integrity reforestation and carbon-offset solutions aligned with international standards.

Landscape architecture and urban greening

Professional design and implementation of Nature-based Solutions (NbS) to build climate-resilient, green urban spaces.

Education and awareness

Translating complex science into compelling narratives, custom curricula, and high-impact digital campaigns.

Sustainable eventing

End-to-end production for high-level policy pavilions, immersive festivals, and brand activations.

Donors and clients

Through strategic partnerships, shared visions, and dedicated project funding, these essential allies enable Greenpop to expand its reach, implement impactful greening initiatives, and foster a collective commitment to a healthier planet.