Founder & TreeEO
In 2010, Misha gathered like-minded individuals to plant 1000 trees in a month and hasn’t looked back since. When he is not planting trees, you can find him doing wheelies on his bicycle or sprinting up Table Mountain.
Founder & Managing Director
Lauren is a co-founder and the Managing Director of Greenpop. With a passion for people, Lauren spends her days inspiring individuals from all walks of life to be active citizens and get active (not anxious) about the future of our planet. As the Managing Director of Greenpop, she is continually looking for ways to run an organisation differently, more organically and yet also professionally.
Before he was the award winning South African folk musician Jeremy Loops, Jeremy Hewitt co-founded and managed the finances for Greenpop. Today, Jeremy lends passion and power to the project from afar and inspires his thousands of adoring fans to tread a little lighter.
Marleen (pronounced ‘Marlane’ – sensitive subject) started her career as a broadcasting journalist in the Netherlands, but was drawn to African adventure and moved to Zambia ten years ago. After developing and managing community and conservation volunteer projects in Zambia, Zimbabwe and South Africa, she joined Greenpop in 2012. Marleen is passionate about photography and is also a Director at Penda Photo Tours and The Penda Trust.
Head of Communications
Raised in the United States, Zoë moved to Cape Town to study Sociology at the University of Cape Town. After leading a variety of student organisations, teaching undergrads, volunteering with disadvantaged youth, and earning three first class degrees, she joined Greenpop in 2014. When she is not speaking for the trees as Greenpop’s Head of Communications you can find her practicing yoga and searching for the best pizza in the Mother City.
Farrah T Schwab
Urban Greening Programme Manager
Born in the mountains of Mmpumalanga and raised in the drylands of the Free State and the North West provinces, Farrah finally found herself in sunny Cape Town. After earning her Honours degree in Social Anthropology she explored various avenues in storytelling, social entrepreneurship and regenerative earth-work and then joined Greenpop in 2016. Green-thumb aside, Farrah is known for her poetic songs and obsession with the smell of freshly chopped parsley.
Ron grew up in the peaceful Klein Karoo town of Oudtshoorn. After completing his studies in Management Accounting at the University of Stellenbosch, he spent two years living in rural Zululand, building a backpacker lodge and exploring the back roads of Malawi. After vowing to never again partake in the corporate race, he joined Greenpop in 2016 in search of a cause other than profit chasing. Outside of the office he enjoys making music and listening to the philosophies of Alan Watts.
Originally from Johannesburg, Nicola started her career in the field of logistics working in Canada, the UK, Kenya and Uganda. After setting a goal of visiting 30 countries before her 30th birthday, she travelled across 5 continents and eventually returned South Africa with an ignited passion for the environment. In 2016, she joined Greenpop with the aim of using her logical mind for the greater good. Outside of the office, you can find Nicola practicing massage and making her own beauty products.
Media & Outreach Manager
Harking from Joburg, Justine studied Media and Writing at the University of Cape Town. After completing her degree, she travelled the world, worked formally and informally as a writer and digital marketer and spent a year living in the Cape Overberg. Craving the city buzz, Justine relocated to Cape Town and began working full time for Greenpop in 2016. When she is not spreading the Treevolution, you can find her surfing at Muizenberg beach.
Greenpop Foundation NPC is a registered non-profit organisation. Registration Number (NPO): 151-411 NPO.